Fast & Unlimited Segmenting
Kalviyo offers powerful segmenting tools that allow you to identify profiles that have (or have not) carried out certain behaviors. Many other ESPs have limited segmenting abilities, take a few minutes to pull up the profiles who match the parameters, or limit you to a certain amount of segments you can have at one time.
For example, Mailchimp only allows you to choose engagement based on whether they opened an email campaign within a predetermined time frame. This is very limiting and does not account for email automation engagement. Klaviyo doesn’t put you through any of those headaches, and has spectacular segmenting capabilities beyond opened, clicked, bounced, or dropped email, including:
What someone has done (or not done)
Choose any event tracked by Klaviyo within any predetermined time frame. (The time frame feature really comes in handy, and most other ESPs either don’t have the capability or have predetermined time frames.)
Properties about someone
Identify people based on default or custom properties.
Where someone is located
Target profiles based on their country. If they’re in the US, EU, or Canada, you can target within a certain radius of a zip code.
If someone is or is not in a list
If you have multiple lists, easily include or exclude these profiles.
Predictive analytics about someone
By aggregating multiple data points, Klaviyo can predict genders, CLV, churn risk, and more attributes or behaviors about your customers. (More about Testing and Predictive Analytics here.)
For the full list of segmentation capabilities, head to Klaviyo’s Guide to Creating Segments.
As you can see, you can get very granular with this. Segmenting is not just limited to campaigns, however; you can also prevent or ensure people receive messaging within an email automation using these same parameters.